U.S. auto sales rebounded in November, rising 3.6 percent from a year ago, and industry insiders say heavy incentives played a huge role.
According to a recent Automotive News article, incentives now amount to more than 12 percent of the average transaction price. Those aggressive sales strategies are apparently working as auto sales are projected to narrowly beat last year’s sales record by a “razor-thin margin.”
The article pointed out that while these incentives are some of the largest in history, the “bigger discounts are adding to the positive effects of a strong stock market and declining unemployment — the national jobless rate fell to a nine-year low last week — to keep dealerships busy as 2016 comes to a close.”